Who Cares Who Wins

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Sebuah opini dari seorang karyawan, misalnya, di media sosial bisa membentuk suatu persepsi publik terhadap perusahaan tersebut. Sebuah perusahaan yang tak berperilaku baik akan sangat rentan terhadap terbentuknya opini publik. Kembali kepada berita terkait Bank Danamon tersebut, kita sudah bisa megambil kesimpulan yang berragam terhadap Danamon sebagai brand.

Terlepas benar tidaknya apa yang dikatakan satpam Hendri adanya tautan tersebut di media sosial sudah merupakan pembentukan citra negatif dari Danamon. Sehingga ini sudah kasep telat — red. Inilah yang disebut oleh Jones dengan The Era of Damage. Begitu mudahnya sebuah perusahaan runtuh di era ini. Dalam buku ini, Jones menguraikan contoh riiil yang benar-benar telak dan hampir semua orang paham, misalnya kasus pencemaran minyak yang tumpah dari tanker BP di lautan pada tahun yang lalu.


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Begitu ramainya kecaman dari berbagai pihak terkait kejadian yang merupakan isu lingkungan hidup yang dewasa ini makin rawan. Yang menarik dari ulasan Jones ini adalah kecaman dari Leroy Stick ini memiliki jumlah pengikut follower Dari segi kuantitas saja sudah jelas bahwa pihak luar lebih punya daya daripada pihak BP. Yang menarik adalah twit dari Leroy Stick dimana menyoroti lemahnya tindakan nyata dari BP tentang bagaimana mengatasi pencemaran tersebut sehingga semua penjelasan resmi dari BP dianggap sebagai bualan belaka tanpa tindakan nyata.

Kasus lainnya yang diuraikan oleh Jones di buku ini terkait negeri kita tercinta, Indonesia. Kasusnya adalah mengenai Nestle dimana salah satu produknya, Kit Kat, ternyata suplai bahan bakunya menggunakan pemasok yang memiliki ladang kelapa sawit luas. Untuk prosesnya, pemasok ini harus menebang hutan sehingga mendapat kecaman keras dari pemerhati dan aktivis lingkungan hidup.

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Akhirnya kontrak dengan pemasok tersebut dibatalkan oleh Nestle. Bila tak dibatalkan, bakal terjadi kerusakan parah terhadap brand Nestle di tingkat global maupun nasional. Buku ini sangat menarik dicermati oleh pebisnis maupun mereka yang berkecimpung di bidang komunikasi maupun pemasaran. Untuk itu Jones menyarankan tiga prinsip yang harus ada dalam setiap perusahaan: transparency, authenticity dan speed.

Buku yang sangat layak dibaca! Apr 06, Chet rated it liked it. Although Mr Jones has not not written the most coherently written book as he tends to ramble a bit the premises of the book is right on the mark. He uses actual examples of business who have adopted progressive social programs designed to help that turn into positive business results. He lays out the way social networks have exponentially increased consumer awareness of company and product performance to the point that have turned them into a new type of consumer called "Prosumers".

Who cares, wins… - Carpmaels & Ransford

For anyone in Although Mr Jones has not not written the most coherently written book as he tends to ramble a bit the premises of the book is right on the mark. For anyone interested in branding and marketing this will be a good read and for those who have a mostly cynical view of business as it relates to motive this book offers a bit of hope. Dec 26, Jason rated it liked it Shelves: read Nothing too revolutionary in here, but a good statement of principle.

It is a little redundant and padded at times, and the self-promotion reaches occasional laughable levels. And, sorry dude, but nobody is going to use your phrase that you felt the need to put a TM next to seven times a page. I ought to deduct a star just for that. Jul 12, Kanin Nitiwong rated it liked it. Feb 08, Aishwarya rated it liked it.

Good stuff on sustainable business and social responsibility. Mar 06, Jorge rated it it was amazing. Excellent book! Things are changing about the way we do business! A must read book for all Marketeers and business people in general! Nadine rated it liked it Oct 11, Oscar Motta-quintana rated it really liked it Jun 30, Aliaksandra rated it really liked it Jul 30, Juan Palerm nadal rated it it was amazing Feb 13, Kate rated it really liked it Apr 11, Mohammed Al lawati rated it really liked it Jan 10, Ben Essen rated it it was ok Jan 03, Gullit Miranda rated it liked it Jun 26, Norbert Kaiser rated it it was amazing May 18, Lora Starling rated it liked it Jul 01, Stockfish rated it it was amazing Mar 17, Armin Molavi rated it really liked it Mar 01, Anthony Martino rated it really liked it Apr 29, Elly Lucacevich rated it really liked it Apr 24, Rafael Avila rated it liked it Apr 29, Pyang rated it it was amazing Jan 18, Alicia rated it it was amazing Oct 15, Write a customer review.

Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Format: Kindle Edition Verified Purchase. Well documented and convincingly articulated, this an eye opener to a future that is already happening. The author is the founder of One Young World, a super successful conference for the youth to change the world, so he knows a thing or two about Social Business Ideas!

Format: Paperback Verified Purchase. Just to get some book out there. From marketing, leadership, investor relations, innovation, talent management, business model Anyone who plans to do something else to life and leave a better world, and who can influence or what to know theirs capacity to influence should read this book! Outstanding book, still strongly applicable in It's part of the new knowledge age where experience backs up words.

Very useful. Well balanced, refreshing and an easy, informative read.


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  7. The case studies are the best part of this book. They help to explain the very symbiotic nature of social media and CSR. And a look at some of the research Havas has done on the subject is also worth it. Follow this topic and read more analysis of how non-market forces have changed the way companies must operate at the Thaw blog. Go to [ I would pass.


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    Format: Paperback. Nothing new here. A pass. See all 7 customer reviews. There's a problem loading this menu right now. Learn more about Amazon Prime. Get fast, free delivery with Amazon Prime.

    Who cares wins?

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